With this, you can show your ads to users who are a certain distance from your business. Correct pluralization in messages: The pluralization forms of messages are now updated correctly and it is compatible with other languages. Support for Discovery ads and campaigns with product feeds: In addition to being able to create Discovery ads through the Editor, you can now insert product groups into your campaigns.
Discontinued features: Recommendations for creating list of us mobile number database Dynamic Search Ads are no longer shown. Top content bid adjustment: This setting is no longer supported in Editor 2.3 New features for Google Discovery Ads According to Google, more than half of them use platforms such as YouTube, Gmail and Discovery, among others, in their daily routines to research and try out new products. With the aim of helping advertisers to be found in this moment of user search, 2 weeks ago Google presented its most recent improvements to Discovery campaigns to make its ads more attractive and engaging.
Let’s see this news. More attractive layouts Now, in addition to carousel, square and portrait formats, Discovery ads now have new product feeds. In practice, advertisers can now use images of their products and short texts with their Merchant Center catalog. According to Google, advertisers will be able to generate 45% more conversions at the same CPA when using product feeds in their Discovery ads. We don’t know if, in practice, the results will be as promised, but it’s worth testing! Source: Google Ads Better reporting and measurement Scheduled for the end of this month, Google will launch product-level reports, allowing advertisers to track the performance of their catalog products in order to improve their results from their Discovery campaigns and video actions with more accurate data.