Success story: Aliat Universities

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This network of universities in Mexico took advantage of the growing volume of Internet searches for university courses and programs, thanks to the large number of high school students in the country.

In addition, leveraging Content Marketing, it takes potential students through the sales funnel journey , providing them with relevant information and content so that they make the best decision for their future.

What did they do in practice?

Each project has content with measurable results, through a Dashboard;
They created different types of Buyer Persona according to the type of product and service offered by the university;
A content plan and editorial schedule were developed that adapt to the results of the strategies;
They have a regularity of blog posts that allows them to nurture their audience and, at the same time, identify strengths and weaknesses in their planning.
Currently, Aliat Universities has more than 640 thousand users on its website and has had a growth of 480% in 11 months. In addition, 80% of its traffic is organic and it has more than 116 thousand monthly visits.

Implementing SEO for universities is not a Digital japan mobile database Marketing strategy that requires titanic efforts.

It is important that you pay special attention to the ways in which the materials are produced and how your website is built , since having a presence in the top positions of search engines is a guarantee of healthy sales and business.

As a final tip, you can recruit your own students to write down what they feel and perceive about your university. This will show potential students the perspective that people have about your institution.

Before you go! Don't leave without first downloading our Complete Guide to Inbound Marketing for Educational Institutions , which will help you implement strategies that can catapult your results.