1. The ABCs of planning a content strategy

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As you already know, a content strategy is much more than a process that seeks to inform what a company does or will do.

It is a comprehensive process, focused on improving brand positioning , building authority in a given market, educating it and, of course, attracting users and generating business opportunities.

In addition to these purely marketing objectives , this strategy is a vehicle towards valuable goals for the business itself. Among them are:

market expansion,
the expansion of the supply of goods and services,
the increase in sales,
and even increasing brand value.
Precisely, in the planning stage we have to capture all these objectives that we want to achieve , as well as the practices that will allow us to achieve them and the metrics and indicators that will help us know how close or far we are from them.

Among the actions and tactics that we must specify and develop during planning are:

Positioning in keywords of a certain market
Keywords are the terms and phrases that users kazakhstan mobile database use to search on search engines like Google and Bing.

Logically, each market segment has keywords that represent a very good opportunity for positioning in search engines and, consequently, guarantee the exposure and visibility necessary for any content strategy.

For example, if it's about universities, “study a career”, “best careers” and “professional education” could be very good keywords .

To avoid setting these words based on intuition, we can use free tools like Ubersuggest, which will show us data such as search volume and SEO positioning difficulty , as reflected in the following image.