Maximize audience interaction and engagement

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We are currently dealing with an audience profile called consumer 4.0. According to Philip Kotler , this means that the relationship between the brand and its customers is an increasingly critical factor for business success.

This is because today's public sees companies as equals and therefore requires their humanization .

Understanding this demand, many brands have slovenia mobile database already begun to invest in strategies to appear closer and more accessible to their customers.

That's why many email marketing campaigns use the sender's name in an attempt to build a closer relationship with their leads.

However, there is no better tool for creating this relationship than a social network. Brand posts on Instagram, for example, encourage the public to leave a comment or a “like.”

In addition to showing the algorithm that the person is interested in your page, this possibility leaves room for interaction.

Since SMO aims to increase the likes and comments received per post, we can say that it increases the chances of interaction.

An audience that engages in dialogue with the business is easier to retain . Therefore, the strategy results in the generation of true brand advocates .