The tools of neuromarketing

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With technological development, neuromarketing tools have become popular and have enabled data collection in an increasingly accurate manner. Below, we list some possibilities:

Eye tracking
It is a way of testing the impacts caused by cameroon mobile database advertising elements. It can be done using glasses with integrated cameras, or through a monitor connected to a screen.

Eye movements are fundamental indicators of visual attention, which justifies the importance of eye tracking in providing valuable information regarding any marketing effort.

Facial coding
One of the richest sources of nonverbal information is facial expression. Our expressions are informative and truthful because they occur spontaneously and are difficult to control.

Thus, not only the manifestation of these expressions, but also their absence, can be used to determine spontaneous reactions to advertising materials. It is estimated that we are capable of more than ten thousand facial movements, which express six basic emotions: happiness, sadness, anger, fear, disgust and surprise.

But how can we capture these emotions? Through facial coding, a face-reading technology. This also occurs through sophisticated devices that measure our gestures, providing essential information for marketing professionals.