How to improve freshness scores: best practices

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Now that we’ve established how content freshness can affect rankings for time-sensitive queries, let’s quickly go over some tips and best practices for incorporating the freshness factor into your SEO strategy .

Check search results
The easiest way to gauge the level of freshness that ghana phone number data users (and search engines) are likely to want for a query is to look at the publication dates of the top search results . For example, you can check the top 10 or 20 results and calculate their average age. Ideally, you should also give more weight to the results in the top positions in your calculation.

Publish new content regularly
As we learned earlier, the rate at which new pages are created is reflected in your freshness score. So be sure to publish new content regularly , whether on ever-changing or time-sensitive topics. The more frequently you publish content, the more often Google will crawl your pages.

Update old content regularly
Google admits that its bots cannot constantly recrawl every page due to the vast amount of new content published on the internet every day. As a result, Google crawls pages preferentially based on how fresh their content is.

By regularly updating old content, you will improve your freshness score, increasing crawl frequency, which can then make it easier to rank your time-sensitive content.