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• Choose a recognizable username and profile picture. You want people to immediately identify your account with your restaurant. Keep it as close to your real name and logo as possible.
• Fill out your profile. Write a short text that describes who you are, where you are, and what you do. Add your contact information: opening hours, phone number, address, etc.
• Include a link to your restaurant’s official website and other social media accounts.
• Create an official hashtag for your restaurant and include it in your profile.
• Research similar businesses. Pay attention to latvia phone number data posts or practices that seem helpful or generate high levels of engagement from followers.
• Research and create a hashtag strategy as well. Create a list of hashtags that might be relevant to the content you’re posting, and then search for them. Focus on hashtags that are related to where your restaurant is located. For example, if you run a pizzeria in Prague, you could use #pizzapraha.

Incorporating Instagram into your marketing strategy

Incorporating Instagram into your marketing strategy
Develop a comprehensive marketing strategy that includes Instagram and all other social media platforms you use. Be realistic about the amount of time and energy you will need to devote to running this strategy.

When managing multiple social media accounts, resist the temptation to post the same content across multiple platforms. Create unique content for each platform . Different content is best suited for Instagram, where people expect visual content, and different content is best suited for Facebook or Twitter, for example.

When deciding which accounts to focus on, keep in mind the social networks where your target audience is most active. Shape your strategy accordingly. If you see that your target audience is commenting a lot on Instagram posts, focus on that social network.