Learn the importance of Inbound Marketing to increase your sales pipeline

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Digital transformation and new generations of consumers have completely changed the dynamics of marketing. The current peru mobile database calls for a strategy to attract those who are most interested in purchasing your products and services. In this sense, inbound marketing has become a valuable tool for any company.

But how does it impact sales processes? What are the benefits along the pipeline? How can an efficient strategy be developed?

If you want to clear up any doubts you may have on this topic, this is the right place. Check it out!

What is inbound marketing?
Inbound marketing is a strategy made up of techniques to attract and convert customers through the use of specific content. The goal is for this relevant material to generate a positive impact on the target audience and, therefore, bring benefits to the company.

Check out some examples of content that can be used for this purpose:

blog or social media posts;
e-books;
infographics;
videos;
interactive content (calculators, animated infographics, etc.);
landing pages;
between others.
In a direct translation, the term inbound marketing can be understood as “attraction marketing”, although the more accurate concept is “inbound marketing”. The reason is simple: instead of an explicit advertisement for a product, the goal is to make the lead (potential buyer) come to you.

The emergence of this type of strategy was a natural response to changes in people's behavior. Have you ever stopped to think about how much we don't like having our activity interrupted by an advertisement? Well, inbound provides a more pleasant approach, through a valuable experience for the customer.

It’s no surprise that one of the pillars of this strategy is precisely content marketing. In practice, inbound marketing aims to attract traffic from strategic points — such as Google and social networks.

An approach that is the opposite of inbound would be called outbound marketing, that is, this older (some would say intrusive) way of communicating with the customer. In this case, the strategy involves the use of spam, radio and television ads, telemarketing calls, etc.