“ The purpose of a page is the reason or reasons why the page was created. Every page on the Internet is created for a purpose, or for multiple purposes. Most pages are created to be helpful for people, thus having a beneficial purpose. Some pages are created merely to make money, with little or no effort to help people. Some pages are even created to harm users. The first step in understanding a page is figuring out its purpose”.
General Guideline, last updated: July 2022.
A page’s purpose, Google reminds us, is the reason the page was created. Most pages are created to be useful to people and have a charitable purpose . Some pages are created to make money, with little or no effort to help people. Your goal?
Find your niche and stick to it. If you pretend to talk about everything, you will end up proposing superficial content and will not capture anyone's interest. Then figure out how to make your audience happy.
Utility
The theme of the page must be useful. A content is useful when it represents something that the user can use . For example, when you propose a service, you must provide this information:
Where are you.
What are you doing.
How you can help.
Keep in mind that your page or article must be at the service of the reader. Not you. This means that self-referentiality and writing for purely self-promotional purposes never pay off .
Off-page SEO
Last but not least: off-page SEO – what you do outside the page – allows every self-respecting webmaster to obtain great results in terms of positioning on the SERP .
In these cases, however, we are essentially talking about the possibilityOman Phone Numbers
of obtaining quality mentions and backlinks . The difference concerns, above all, the way in which you manage to obtain these citations.
Inbound links are important SEO factors but you need to evaluate the quality of the sources, the number, the time needed to create the backlink profile, the anchor text used to link, the presence of links that come from images or buttons, how many people click on these hyperlinks.
And of course, any money paid to get these privileges is also considered. Google penalizes those who pay for link building as ranking factors and PageRank manipulation .
Other SEO factors?
The list of SEO factors for positioning on Google is endless. I have collected the fundamental ones but I also add that Increasing the number of visitors is not enough. You need to reach users who need your service or product. How can all this be achieved?
Study the insights, even in reference to individual posts. This helps you correct your aim, where necessary. With a preliminary study of the search results, you can achieve these results:
Capture keywords from users who know what they want ( Search Intent ). Be careful, this does not mean that writing a word in bold means giving it relevance and visibility.
Guiding those who do not know how to formalize a need. It is important to identify the target and study it, trying to provide solutions that sometimes the user does not know how to search and explain to the search engine.
It is important to work on these elements to improve the indexing and ranking of your portal. Have you thought that to achieve your goals on the web you need a high-performance website ?
There are experts who can optimize your site and improve your positioning on Google with SEO audit tools such as Seozoom, Semrush, Screaming Frog and Search Console.
