12 SEO tips to get your company website in shape

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In SEO, it's often said that the best place to hide a dead body is the second page of Google search results . The third, fourth, or fifth pages aren't even mentioned. It may be a bit of an exaggeration (or not), but it's a way of graphically understanding that if your brand doesn't appear on the first page of organic search results (in the top 10), it's practically as if it doesn't appear at all.

If we go a step further, we'll see that the top three chinese singapore phone number list spots on the first page capture more than 60% of organic clicks . It's clear that outside the podium, things are pretty cold on Google. As a general rule, internet users are pretty lazy when they search.

In this post, we want to give you some SEO tips to help you improve your brand's positioning and get your company website in shape .

Why do SEO and why Google?
We know that hearing the word SEO instantly triggers a headache for many companies. It's often seen as an overly complex discipline where results are seen in the medium (or long) term, especially in highly competitive sectors. So, is it worth making an effort in search engine optimization? If we consider that more than 50% of web traffic comes from organic searches , the question answers itself.

Think about users who type your address directly into their browser, those who have bookmarked your site, paid searches (SEM), various digital advertising formats , links from other websites, email marketing, social media , and any other way you can think of for someone to reach your page. All these potential sources of traffic don't add up to the same weight as visits from organic searches alone . That's why SEO is so important.