From social media marketing to email marketing to SEO strategies, it is necessary to create a solid marketing plan that integrates the different tactics, methodologies, channels, media and tools that work together towards a defined objective that focuses on the customer and their needs.
Honestly, what good does it do to have a lot of visitors to your website if the vast majority of them don’t engage at all? Without a well-established plan, you’ll be drifting around like a ship investors email lists adrift, trying out little bits of “this and that” whenever you feel like it, without really seeing the bigger picture that will allow you to not only attract visitors but actually convert them into a sale. Where do you start? In this guide, we want to show you the way to create a digital marketing plan focused on your potential client that effectively converts them into clients.
Table of Contents
What is a digital marketing plan?
Start with an analysis to create your digital marketing plan
Set your Goal
Fall in love with your product/service
Know your ideal client
Know your customer's purchasing journey
Create your Digital Marketing Funnel
Attract
convert
Loyalty
Measure your results
Creating a marketing plan focused on your potential client is the key
What is a digital marketing plan?
A digital marketing plan defines what you want to achieve within a given time period, to meet business objectives. This is especially relevant in marketing for B2B companies , where sales cycles can be longer and more complex.
Ultimately, it is what will guide you so that you do not go adrift in your digital efforts.
One of the benefits of digital marketing is that you can test different approaches and quickly adjust your plan based on what works and what doesn’t. No one can predict the future, so you need to remember that your marketing plan should be a living, working document.
This is not a brand manual or a book about your company's policy. Your marketing plan should be:
A reference that you use throughout the year
Malleable to a certain extent
Shared with all stakeholders and contributing members of your team
Transparency is important when developing and finalizing your plan. By collecting feedback from all departments and having clear objectives, your marketing plan is more likely to be valuable and can be considered a successful tool.
So, if you are just starting out or want to revamp your current plan, take a look at the steps and some recommendations to start planning your digital marketing strategy . Also, not leaving online advertising aside is a key component of any effective digital strategy, allowing you to reach a wider and more specific audience.
Start with an analysis to create your digital marketing plan
First of all, we must be very clear about our reason for being and existing. Once we have this in mind, we must carry out an exhaustive analysis of the current situation, in order to improve and take advantage of any opportunity that may arise. To do this, it is important to investigate the internal and external factors of the sector to which our product/service is directed . We recommend that you implement a SWOT analysis so that you can determine: the opportunities, weaknesses, threats and strengths of your business, always knowing who your target audience is.
Additionally, it is vital to analyze the competition and understand the expectations, needs of your target audience and your potential online market . This knowledge will allow you to design strategies that not only align with your company’s goals, but also effectively resonate with your potential customers. Incorporating market analysis tools and customer feedback can provide a significant competitive advantage, allowing you to adjust your offering to market demands more effectively.
Incorporating B2B online marketing tools can provide a significant competitive advantage, allowing you to tailor your offering to market demands more effectively.
