Google reveals the most popular searches in 2024

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Google has released its annual “Year in Search” report , which maps the most popular keywords and topics that captured the world’s attention in 2024. Global trends were dominated by sporting events like the Copa América and political events including the US elections. In entertainment, both established stars and new talent gained attention.

Other categories, such as food, games and lifestyle, showed a car owner data preference for convenience and connection. Recipes and life simulation games, for example, gained popularity. The report, based on search data analysis, provides insight into the events and personalities that defined the year, as well as specific trends for the United States. This annual survey shows what people around the world are most interested in and inspired by.

Meta gave top advertisers special content treatment
Meta previously implemented a “guardrail” system that exempted high-spending advertisers from automatic content moderation and directed their posts to manual review. The initiative was intended to protect against missteps that could hurt the big brands that make up the platform’s key revenue stream.

However, internal documents published by the Financial Times reveal that this two-tier approach raises concerns about fairness and transparency. While large advertisers have received privileged treatment, smaller advertisers have been left subject to standard automated moderation, which may not always be accurate.