Facebook ads

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The last item related to content creation concerns branding. Many believe that branding on social media is a waste of time and that all resources should be focused on creating a sales message. It's clear - we don't live on fame, but on sales. However, good branding is the path to conversion . For example, a well-known brand of sports equipment has the luxury of increasing the price of its products compared to competitors, just at the expense of its name. Therefore, quality branding allows a company to market or sell products or services more easily, and in the eyes of the audience, your opinion has more weight if you have previously won their trust.

If you take Facebook advertising seriously, you can't avoid Facebook ads. Paid advertising on Facebook works according to the bidding system . However, just because you're willing to shell out a bigger budget doesn't whatsapp number list automatically mean you'll beat your competitors in the bidding process. Namely, Facebook is a company like any other and it is aimed at making more profit. If your competitor is willing to allocate a smaller budget, but has a better CTR (Click Through Rate), Facebook will give him an advantage.

In addition to Bid , Estimated action rates (probability that showing the ad to the audience will lead to the desired reaction - engagemet, conversion...) and Ad Quality are also taken into account . The quality of the ad concerns the created content and is measured according to user ratings: whether users view or hide the ad, assessment of whether it is click bait, engagement or generally bad or good user experiences.

You will not be able to launch a successful Facebook campaign without the Facebook pixel . It's about the code you enter on your site. It is very important that you enter this code correctly, because Facebook tracks the user's activities through it. Thanks to the pixel, Facebook is able to offer you a handful of information and analytics, which can be of great importance to you when planning future campaigns or correcting existing ones.