A guide to SEO - how to get to the first page of Google search

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What is SEO? Don't change the language we use to communicate with the browser. We are aware that you probably won't find this kind of definition anywhere else and that it might even be characterized as frivolous or superficial (for those who still want a more concrete explanation - we suggest taking a few minutes and reading our earlier blog post ). However, the world of phone number library marketing is all about communication - through text, images, video or strings of ones and zeroes. The media we use to address the target group are active participants in that communication. That's why SEO can really be seen as an unspoken language through which we communicate with (most often) Google, and the ultimate goal is to convey the desired message to a selected group.

Each language has its own rules - in order to convey the message in the right way, without confusion. However, human communication with another species (in this case, a browser) brings with it numerous challenges.

SEO experts will reveal three key rules for positioning in the first Google search results for important keywords:

create informative and interesting content
research and use keywords
make sure the site functions flawlessly
Are the experts wrong when they promote these rules? No. Does following these rules guarantee excellent positioning in Google search? Unfortunately - no. It is an excellent basis for optimization, which must be refined, developed and, to a certain extent, personalized. In order to approach the optimization in an adequate way, it is best to break down the entire process into steps . So you can be sure that there are no mistakes and that you have presented your business to Google in the best light.

At the very beginning, it is important to formulate 3-5 keywords . Keywords will be the backbone of the content you will later market. Keywords are actually phrases that people search for when they want to find a solution to a problem or an answer to their need. If your business can offer an answer or a solution, you want it to show up in the top search results for that phrase. A useful and free online tool that you can use is Answer The Public . This tool collects frequently asked questions from forums, websites and social networks and generates them into longtail keywords. Be careful - if you choose the free version of this tool, you are entitled to only one search per day, and searching for terms in the Serbian language does not bring results. Everything can be solved with good organization, and the search for terms in English is generally applicable to our language as well.