Facebook advertising continues to grow, in parallel with the systematic decline in the organic reach of brand posts , caused by successive algorithm changes. Mark Zuckerberg already warned in early 2018: Facebook would begin to display content shared by friends and family before content generated by brands, phone number list businesses, and media outlets. No sooner said than done. The message for brands was clear: if you want visibility on Facebook, you'll have to pay.
So if you find yourself in this situation, here's a step-by-step guide to creating, structuring, and managing Facebook advertising campaigns and optimizing results.
Facebook offers businesses and brands three tools to manage their advertising campaigns on this social network:
Ad Manager. It's a tool for creating ads, deciding who to show them to, setting budgets, and tracking campaign performance. Suitable for both small and large businesses.
Power Editor. For launching large-scale campaigns. With Power Editor, you can bulk edit multiple campaign elements at once, add filters, and control campaigns on Facebook, Instagram, Audience Network (the network of third-party websites and mobile apps where ads contracted with Facebook can also be displayed), and Messenger.
Business Manager. This is a free platform that allows advertisers to integrate Facebook marketing strategies with their businesses and external partners. It allows them to add people from their company's marketing team, or external providers, to create and manage ads, while maintaining control over the management of their Pages and other assets on Facebook.
How to structure a campaign on Facebook
A Facebook ad requires three parts to run: a campaign, an ad set, and an ad. All of these parts make up what's called the "campaign structure."
- Board index
- All times are UTC
- Delete cookies
- Contact us