The goal of local SEO is to have your business appear

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Keyword research : Find keywords related to your industry, your location, and your competition. These are the three basic parameters that your potential customers will be searching for.
Website/On-Page Optimization : Create websites that are optimized for your chosen keywords, mobile-responsive, and locally focused. Optimize all headings, subheadings, meta descriptions, image titles, internal and external links, and of course, don't forget to regularly edit your website content with relevant keywords.
Local listings : Create an active business profile on fantuan data Google and ensure your NAP (name, business name, address, phone number) is the same across all online directories.
Reviews : Authentic and positive customer reviews, especially those on GBP that are responded to quickly, are great for local search. If your new customers see happy reviews from your existing customers, they will be more likely to turn to you than your competitors.
Backlinks : identify relevant and industry-related resources and gain quality backlinks to strengthen your authority.
Content marketing : don't forget to regularly contribute quality articles to your blog.
Advantages
Trustworthiness : organic search results are generally perceived by users as the most trustworthy.
Long-term benefits : a properly optimized website can do well to attract organic traffic over time.
Disadvantages
Delayed results: Building trust and authority takes a long time, and it can take months before you see the first results of your SEO efforts.
Algorithm and AI reliance: search engine algorithms, and now LLMs that deliver AI-generated results, are constantly evolving, requiring constant optimization.