& Bennett had the unique experience of shifting their business from B2B towards direct-to-consumer (DTC) as the world of commerce moved online. Their brand previously sold primarily wholesale, serving businesses like hotels and restaurants. Now, they found a way to offer their products to the average consumer on their online store, and pivoted to start producing face masks, something that was new to their brand but within the capability of their manufacturing factories.
When asked about how the holiday shopping season buy phone number list may be affected by the pandemic and the rapid digital transformation, our panelists noted that fulfilment would be the biggest adjustment. Brands will have to anticipate the need for shipping more products as people shop online more than previous years, and also prepare to encounter delays and other delivery challenges that may require heightened levels of customer support.
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