Call Extensions are a feature available in digital advertising platforms like Google Ads that allow advertisers to include a direct phone number in their ads. The goal is to make the process of contact between potential customers and businesses easier, by providing the option to call directly from a search result or ad impression.
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Benefits of Call Extensions
Facilitating Direct Communication
Call Extensions allow potential customers to contact our phone number list business directly by simply clicking the call button on the ad. This speeds up the communication process and makes it easier for customers to find information or make purchases.
Increase Engagement
By providing a direct call option in the ad, Call Extensions can increase user engagement with our campaign. Users tend to be more responsive to ads that provide direct access to interact with the business.
Increase Conversions
Phone calls are often a more effective conversion channel than online forms or direct visits to a website. Call Extensions help increase the number of conversion calls that can lead to increased sales or other conversions.
Further Tracking and Analysis
Call Extensions allow call tracking to measure the effectiveness of our advertising campaigns. We can track the number of calls generated from ads, the duration of the calls, and further analyze the call conversion rate.