Buyer Persona Hubspot
You can't know every single person in your audience.
But you can create an ideal reader based on aggregated data and demographics.
Eunice David, Marketing Manager at Adhere Creative , suggests creating a "strong content strategy that focuses on your buyer personas" and diving deep into the topics that concern your buyers (users, readers, subscribers, or customers).
"Speak to them as a trusted equal, using the tone, voice, and language they identify with," adds David, "[and] don't be afraid to infuse your content with character and creativity. Even if you feel like you're in a completely serious or somewhat boring industry, chinese overseas australia database your readers are human beings, no matter how high up the business ladder they are."
A 2022 infographic from HubSpot reports that marketing personas have helped make websites two to five times more effective for their target users, so this is a "secret" that shouldn't be underestimated!
Recommended tool
HubSpot's MakeMyPersona buyer persona creation tool can be a pretty nice addition to your strategy.
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