Brain Secrets That Make Your Email Marketing Work

[armdrejoan]

“Cut and sew” is always a useful practice
Last but not least, the old practice of “Cut and Sew” is still useful in html email design. Here’s how it works: to avoid having all the media loading on the shoulders of a single image, we can cut this image into smaller sections with the help of Photoshop or similar tools. Of course, we should reassemble the entire image in our email where the sections will load progressively, reducing the waiting time and the reader’s frustration.

While Email Design optimization is a practice made difficult by a lack of tools, these tricks effectively solve a common problem: it is well known that readers demand content quickly, or they will search on other sites or emails. By serving images faster, we will improve customer satisfaction and retention, reducing unsubscribe rates due to easily avoidable causes.


Email Marketing Strategy employment database
To what extent are purchases rational choices? There is an area of ​​the decision-making process that has a lot to do with emotions. It has been studied for years by the science of Neuro Marketing, which investigates the pre-conscious and completely unconscious processes that influence the perceived value of an offer.

Everything we see around us becomes reality thanks to the intervention of the brain. Similarly, when we send an email, the brain is our first reader. In fact, the brain transforms what we see, hear, smell, feel and think into a perception that quickly becomes reality. Personal observation and one's perspectives define how we react to impulses.

Email Marketing, thanks to the reach of very large audiences and the possibilities of personalization , presents many opportunities for companies and allows to obtain high returns on investment. But how does perception guide the user to purchase?

The brain uses value systems, connections, and biases to very quickly classify the stimuli it receives. When does a product seem reliable? When does it seem fun? When is it expensive or cheap, in relation to its value? By putting neuroscientific techniques at the service of marketing, we can understand how brain stimulation affects individual choices.