Landing Page SEO: Why is it so important?

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Let's dive a little deeper into why landing page SEO is so important, and then we'll walk you through all the right steps.


Cappello University

Quite simply, a landing page is the first page website visitors reach. It could be a homepage, spam number database marketing page, blog post, or any other type of web page.

The landing page is typically created to promote a product, service, free download, mailing list subscription, or something else.

To convert website visitors into customers, they need to find the page and be inspired to take action.

But here's an essential part of a successful landing page that many people forget: targeted traffic.

When you make your landing pages SEO-friendly, you don't just get traffic: you get traffic that's primed to convert.

Of course, you need to balance SEO with high-quality content, as all search engines place a high value on high-quality content . If people find your landing page through organic search, click on it, and then find themselves on an ugly, empty shell of a page overloaded with keywords, they'll disappear faster than a wig in a hurricane.

You need to write excellent copy and integrate the most engaging content possible for your audience. The best SEO practices for landing pages bring warm leads to the page, capture their attention, and sell whatever you're trying to sell.

Follow the next six steps to create landing pages that are SEO-friendly enough to rank in Google SERPs and user-friendly enough to drive conversions.