Affiliate managers, marketing specialists

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Optimize Marketing Spend: Knowing which channels are most effective allows companies to allocate budgets more wisely.
Improving customer experience: Providing information and services where it is convenient for the customer increases customer satisfaction.
Increased sales: Synergy between online and offline channels can lead to increased sales and average check.
Competitive advantage: Companies that effectively use ROPO can outperform competitors that have not adapted to the new reality.
Real example:

The SportMaster chain of sports stores actively uses the ROPO model. Customers chinese malaysia data can study the assortment and check the availability of goods on the website, and then come to the store to try on and buy. They can also order goods online for delivery or pickup. Such integration increases convenience for the customer and stimulates sales in both channels.

Correlation with stores, online stores and mobile applications
Physical stores
Despite the growth of online sales, physical stores remain an important part of the strategy.

Advantages:
Opportunity to see and try the product.
Direct interaction with staff.
Instant receipt of goods.
Integration with online:
Click-and-collect (order online, receive offline).
Interactive kiosks in the store for ordering out-of-stock products.
Online stores
Online platforms provide a wide range of choice and convenience.

Advantages:
Availability 24/7.
Wide range of products.
Ability to quickly compare prices and features.
Offline integration:
Information about the availability of goods in the nearest store.
Online consultations with the possibility of making an appointment for a store visit.
Mobile applications
Mobile devices have become the primary tool for many users.