Sometimes data security risks can arise from third-party sources

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12. Webinars and live events
In today’s digital age, webinars and live events have become tools available to businesses looking to engage their audiences, build authority, and generate leads.

These platforms are great for engaging with your audience. You can teach them valuable information, allow them to ask questions, and provide them with a coupon code or discount.

They don’t take long (usually one to two hours) and you can repost them later on your social channels to generate more traffic.

To give your events a bigger reach, you can even transform your webinar or online event into a hybrid one using virtual event platforms like RingCentral Events .

Here’s a great example of a McLean Hospital webinar landing page:

Webinars and Live Events

Immagine tramite McLean Hospital

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13. analytics
Analyses

Some people like to read long articles. Others prefer to watch videos. However, many others like to listen to content on the go.

Analytics is the backbone of any successful website strategy. Without enough information about your audience's preferences, your efforts to increase traffic to your website may not yield the desired results.

Consider surveying your audience. Ask them what type of content they prefer, so you know how to provide them with what they want.

Once you understand what works, you can replicate employment data these successes by creating similar content or updating existing content to make it relevant.

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14. Reviews and testimonials
When potential customers see positive feedback from others, it helps build trust and credibility. Positive feedback from others can have a significant impact on potential customers' purchasing decisions.