– Brands with a purpose:

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Today’s consumer seeks a connection beyond the product. They want to know that the brand has a meaningful worldview , that it germany mobile database causes and cares about environmental and social impact.

Companies that demonstrate responsibility and commitment to issues greater than profit will build stronger, more lasting relationships.

Ana Couto, in her book “The (R)evolution of Branding”, says that the energy of purpose is infinite and drives us, drives business, companies, and society to work together to generate value for everyone.

According to the author, “ the brand’s purpose acts as a timeless guide for the business, helping the company to evolve and reinvent itself when necessary. Without it, the organization runs the risk of stagnation or getting lost amid the rapid changes in the market.”