Reasons to invest in your brand on Instagram

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If you don't have an active presence on Instagram yet and focus more on other networks, you may be looking at the wrong social network.

According to a survey published in January 2015 by the Pew Research Center, Instagram surpassed Twitter in popularity among US adults in 2014.

According to the Pew report, about 26% of online adults in the United States used Instagram in 2014. In 2013, the number was 17%, and in 2012, half belize mobile phone numbers database that number: 13%. In comparison, 23% of online adults used Twitter in 2014.

Kevin Systrom, co-founder and CEO of Instagram, told TechCrunch: “What started as two friends with a dream has become a global community.”

An option for social media marketing
Although it is not yet widely used here in Brazil as a marketing tool on social media , the fact is that professionals must pay attention and provide a marketing strategy on Instagram as soon as possible , at the risk of losing excellent opportunities for exposure on this channel.

Compared to other tools, Instagram marketing is not that complicated, since it is basically display and relationship marketing. The trick is actually monitoring engagement and interactions.

In fact, see below the data from the Pew Research Center survey:

The statistics for investing in your brand on Instagram
Instagram's numbers are striking, and looking at it as a whole, overtaking Twitter seems like just a consequence.

Featured, 14 more Instagram stats better than any filter:

Nike is the most popular brand on Instagram with almost 3 times more followers than second-placed Adidas and 4 times more followers than third-placed Starbucks
“One of the most interesting aspects of Instagram is that it’s not really a website, and it relies almost exclusively on mobile traffic,” Jeff Peters, social media specialist at Halo Group, said in a press release.

“While it’s possible for virtually any brand to use Instagram, the platform itself is most appealing to brands and industries that can deliver on their visual appeal,” adds Peters. “Instagram helps create a visual connection between a brand and a potential consumer or customer.”