What is SEM – Search Engine Marketing

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Although many people are unaware of what SEM is , this is one of the most important digital marketing specialties for promoting a website on search engines like Google.

In digital marketing, the acronym SEM stands for Search Engine Marketing , a specialty of online marketing that aims to highlight websites and their individual pages on the response pages of major search engines.

Knowing exactly what SEM is is important both for those who want to pursue a career in digital marketing and for entrepreneurs who want to promote their brand, products or services on the Internet.

For digital marketing honduras mobile database professionals , it is essential to know these techniques in order to position them appropriately in the strategic planning of their campaigns.

For the entrepreneur looking for exposure in online media , knowing the concept of Search Engine Marketing is essential for allocating resources in online media.

The two dimensions of SEM – Search Engine Marketing
In the image below you have an exact view of the two dimensions of SEM, search marketing, on a Google response page :



What is SEM - Search Engine Marketing. What is its role in digital marketing?
What is SEM – Search Engine Marketing

In the yellow area, we have the Sponsored Links results and in the blue area we have the Organic Search results .

These are two areas of exposure and also two distinct search marketing strategies, including in relation to results.

SEO – Search Engine Optimization
The acronym SEO comes from the English expression Search Engine Optimization – optimization for search engines, one of the techniques with the best results in digital marketing.

SEO techniques aim to achieve the greatest possible exposure in the organic search area of ​​search engine response pages such as Google, for example.

Since the top organic search positions generate the most clicks on these pages, being among these top positions means more traffic and consequently more conversions.

These conversions can be direct sales, as in the case of online stores, or the collection of data about potential customers through filling out registration forms or budget requests.

For those looking for a specialization in digital marketing , having a solid knowledge base in SEO is essential since the main strategies revolve around good positioning in search engine searches.

This is also one of the areas that pays the best salaries in digital marketing due to the shortage of qualified workers. The supply of vacancies is also good.