Linkedin Ads: What are the benefits and how to start advertising on the social network?

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LinkedIn is a social network focused on the business environment. In other words, people use it to search for jobs, advertise vacancies, network, etc. However, many companies are currently seeing the potential of this network and are investing in content that reinforces the importance of brands in the market.

LinkedIn Ads is a tool that, like Instagram, Facebook croatia mobile database Google, allows you to create and manage campaigns . This feature is essential, especially for B2B (business to business) companies, as LinkedIn's focus is precisely this: bringing companies and professionals from all segments together.

Stay with us and learn more about LinkedIn Ads and how it can help your company's digital marketing strategy!

What are the advantages of investing in LinkedIn Ads?
Since LinkedIn is a social network with a well-defined and respected focus, there are countless advantages to advertising on the platform . After all, the chances of reaching the right audience in a much more precise way are greater.

To help you understand better, we have listed 4 of the main advantages of this investment. Check it out!

1st Audience segmentation
LinkedIn is the social network where business decision-makers are present. Therefore, you need to know your audience in order to segment them correctly, attracting more qualified leads to your company.

For example, if your product is geared towards digital customer service, then you need to select people in the customer service area, such as managers, supervisors, etc., as your target audience. This way, the efficiency of your ads increases, and your campaigns bring in many more leads that can be converted into sales.