Social Outdoor: How Advertising Generates Income for Communities.

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Are you familiar with social billboards? Find out more about them and how advertising can generate income for communities.
The big move in the consumer relationship of the 21st century goes far beyond simply offering differentiated products and latvia mobile database on the market. The modern consumer wants to find a social purpose in the brands they want to buy . Therefore, many companies have focused on generating a positive impact on the lives of people in greatest need, and thus, the Social Outdoor was born.

In this content, we will show what it is, how it works and how the initiative has influenced the lives of residents of communities in different regions of Brazil.

Want to know more? Then read on to find out!

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What is Social Outdoor?
It is a pioneering advertising medium in the outskirts of cities with social objectives. The initiative aims to generate income and job opportunities for classes C and D. Emília Rabello, the creator of the project , was inspired by the business model of economist Muhhamad Yunus.

Since it was launched in 2012, following a demand from Claro, which aimed to enter popular markets in communities in Rio de Janeiro, Outdoor Social has so far already invested more than R$5 million in the production chain, benefiting more than 18 thousand employees.

According to the survey , the consumption potential of low-income families — in the construction material segment — is R$7.9 billion. The values ​​refer to investments in property maintenance and renovation .

According to the study, communities in the Southeast region of Brazil have a potential of approximately R$3.9 billion. The Northeast region comes next with R$2 billion and, lastly, the North region, where the outskirts have R$1.2 billion.

For Emília Rabello, founding partner of Outdoor Social, the construction sector shows signs of recovery, being considered one of the pillars of the Brazilian economy.


What is the purpose of Outdoor Social?
Generate efficient media for companies that want to communicate with audiences in the outskirts and communities and, at the same time, make a social impact.

The project adopted the Human to Human communication model, a modern concept that uses influencers as its main tool to speak on behalf of certain brands.