What is the Difference between Keywords and Entities in SEO?

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Unlike keywords, which are just words or phrases, entities are real-world things that search engines connect in their database.
Fusion Database They help Google understand content better and provide more accurate search results.



Wrapping Up


Instead of focusing only on keywords, Google now prioritizes entities—people, places, things, and concepts—and their relationships.



By implementing these strategies, you can improve search visibility, increase relevance, and future-proof your SEO efforts in a world where entities matter more than just keywords.