Social Media Strategy: 8 Best Practices for a Successful Strategy

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The Social Media strategy defines all the actions to be implemented on social networks to achieve brand objectives.

It's the equivalent of your marketing strategy, but specifically applied to social media. The goal: to make your communications efforts as effective as possible by defining in advance:

The targets,

The canals,

The objectives,

The contents,

Performance indicators to monitor.

All of these points constitute key steps in developing an effective social media strategy that generates concrete results in terms of awareness and revenue.

Building an Effective Social Media Strategy: The TOMSTER Model
What is the TOMSTER model?
The TOMSTER model is a marketing tool used to develop Social Media strategies in 7 steps, following the acronym:

T for Target

O for Objective

M for Message

S for Strategy

T for Technologies

E for Evaluation

R for Resources

1/ Define the “Target” or target audience (T)
The first step is to define the greece phone number data target audience for your social media strategy. To do this, you can create marketing personas . This involves profiling your ideal customers to:

Identify the social networks that your target uses, and therefore on which you must be present;

Create relevant and impactful content that serves your awareness or sales objectives.

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2/ Define your objectives (O)
The second step is to define the objectives of your social media strategy. These objectives will first guide the actions you implement on your various social networks. They will then allow you to measure their effectiveness and possibly readjust your marketing plan.

Your goals may include:

Your reputation (engagement rate, number of subscribers, etc.);

The conversion rate (especially for advertising campaigns);

The number of leads or customers generated, etc.

Remember that when developing a marketing strategy , it is best to define SMART objectives, i.e. specific, measurable, achievable, realistic and time-bound.