How to use content marketing as a conversion lever?

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Content marketing is the process of producing high-value content to help you achieve your business goals. It can be used to:

Assert your know-how and stand out from your competitors,
Improve natural referencing (content marketing feeds SEO),
Increase your notoriety (the better your content, the more it benefits your brand image),
Generate more leads,
Develop your customer portfolio…
Content marketing then becomes a powerful fuel to feed your acquisition and loyalty strategy , whatever the communication channel.

Content, yes, but what kind?
Good content is content honduras phone number data that interests your potential customers. You can choose from any of the following types of content (although this list is not exhaustive), as long as it is consistent with your target audience and goals:

Blog posts
Videos
White papers / Guides / E-books …
Email marketing
Webinar
Case study
Customer Testimonials
Infographics
Podcasts
Web pages (website / mini-site / landing pages, etc.),
Etc.
3 essential types of marketing content
Blog posts, videos, and premium content are three essential types of marketing content today.

Blog articles
Blog articles are strategic for being well referenced on Google . They thus ensure you better visibility among your target customers. This assumes that, beforehand, you have selected the right keywords around which to build your articles. Google appreciates structured and well-written textual content! Your blog articles must also convince Internet users. To do this, you can use the AIDA method or other copywriting techniques .

You can also save time by entrusting this task to a web writing agency : this ensures you receive quality and, above all , regular SEO content. Publishing frequently encourages Google robots to visit your site more often, which contributes to improving natural referencing.