Unfortunately, their changes do not always represent web pages list of telegram users in cambodia in the best light and many SEO experts begin to predict a probable decrease in CTR between 25 and 30%.
Negative effects after Google update
To visualize the situation I will use the Ipanema home page as an example:
Existing metadata
Meta Title : B2B marketing agency Barcelona, inbound marketing services and digital marketing agency
title-code
Meta description : B2B marketing agency in Barcelona that helps B2B companies grow. We design and implement marketing strategies based on inbound marketing.
post1image1
Google results for different searches
Below you can see some of the Google results for different searches.
Page title as original , Meta description different.
description
Different title , description as original.
title
Different title and description.
title-and-description (1)
What is the most likely reason for the substitutions and where does the information used come from?
In the following quote we can get a clearer idea of why the title of a search result may be different from the <title> tag:
“If we see any of the above issues* in a result title, we may try to generate a better title using anchor text, text on the page itself, or other sources. However, in some cases, even when pages have well-crafted, concise, and descriptive titles, Google may display different titles in search results to provide users with the most relevant information for their query. The reason is simple: titles provided by website owners are static and not tailored to queries.” ( https://developers.google.com/search/do ... s-snippets )
*The "problems mentioned above" part refers to a list of your tips on how to best create the items.
