· Take advantage of advertising where it "costs little"
Today you no longer need to spend a lot to appear in a magazine, put up billboards on the street, advertise on the radio or on television. The Internet has given everyone the opportunity to advertise with a budget of a few hundred euros a month, hitting an increasingly precise target of people potentially in target with your offer.
SEM is the acronym for search engine marketing and indicates the set of activities that you can adopt to increase the visibility of your brand through search engines. SMM is the acronym for social media marketing and indicates the set of activities that you can adopt to increase your visibility and recognition thanks to social networks.
Both of these tools are useful for investing in your Brand Awareness list of telegram users in canada while spending little , relative to traditional advertising.
Create and share content designed to be useful
Since I'm in the mood for acronyms, I'll also introduce you to SEO, search engine optimisation . It indicates the set of activities aimed at positioning your content online so that it is indexed by search engines, with the aim of positioning it in the first positions of the SERP (I promise I'm done with this acronym), that is, high up in the search results.
Sharing SEO content does not only mean publishing technically perfect content, but above all providing your potential customers with valuable information or advice . For the purposes of recognizing your brand, it is more important that your content is considered interesting and of quality, rather than being read by many without bringing any benefit. From this point of view, quality is to be favored over quantity – but, between us, this rule is often not respected by marketers –.
· Word of mouth: put your customers' satisfaction at the center
Taking care of customers and word of mouth is still Brand Awareness? I like to exaggerate and say yes, because one of the most influential vehicles to spread awareness of your brand are the recommendations and opinions of your customers . There is nothing more effective than word of mouth!
Wise words, but how do you take care of word of mouth ? Start by putting your customers' satisfaction at the center of your interests. The more they are enthusiastic about the experience they have with your product/service, the more they will talk about you. But be careful, this also applies in the opposite case! Making sure that customers do not speak badly of your brand is equally important for your Brand Awareness.
