How WhatsApp Uses the Collected Personal Data

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WhatsApp uses the collected personal data for a variety of purposes, which it outlines in its privacy policy. These purposes generally revolve around providing, operating, improving, understanding, customizing, supporting, and marketing its services.


Key uses include:

Providing and Operating Services: This is the primary reason for data uruguay phone number list collection. It includes enabling messaging, calls, media sharing, and other features.
Ensuring Safety, Security, and Integrity: Detecting and preventing spam, abuse, fraudulent activity, and ensuring the security of the platform. This often relies heavily on analyzing metadata.
Improving and Developing Services: Understanding user behavior and preferences to develop new features, enhance existing ones, and optimize performance.
Communication with You: Sending service-related notifications, updates, and customer support.