List all the content that is in your sidebar and see if each of them serves the goals of your site and meets the needs of your visitors.
Go to the 2-3 blogs you like to follow and ask yourself what the author wants you to do. Then, look at the content in their sidebar and evaluate whether everything is useful or not.
Synthesize your observations and see what you can use for your own sidebar.
Step 3: What elements should/should not be in your sidebar?
Items to keep
Signup Form. If building and growing your mailing list is your priority (and it should be , your newsletter signup form should be in first or second place in your sidebar.
Your mini bio. Newcomers to your site immediately want to know what your site is about, how you can help them, and who you are. Identity is very important on the internet and you malaysia telegram data need to build an image, an identity on the internet. At the end of your mini bio, include a link to your about page .
Social media icons . For some people, signing up for your newsletter is still too big a step to take, even if they are interested in what you have to offer. Therefore, you need to offer them a less “engaging” alternative that will still allow them to follow you. This is where social media comes in. Be careful, only put the social media that you regularly visit and update, no more than 3 to 5 networks.
Popular or recommended articles . People like popular articles because it allows them to quickly see what the content of the site is about and form an opinion.
Categories . Always to facilitate the understanding of what you offer, you can add your categories in the sidebar. No more than 3 to 7 categories.
Search bar. The goal is still to make life easier for Internet users. Thanks to this bar, your readers will be able to quickly find what they need.
Your products/services . Take advantage of this space to present your books, your training courses, your products, etc.
Items to delete
Meta Widget . This is only valid for WordPress users. When you install your site, WordPress automatically places links to your login page in your sidebar. This element makes you look like an amateur. Remove it.
Blogroll . This feature is not really useful if your site is used to promote your business. Indeed, it encourages your visitors to leave your website which is obviously the opposite of what you want to do.
Latest comments . Out-of-context comments are of no interest and bring nothing to your visitors.
Tags, tag clouds . This is a really very very old school trend that I think will penalize your brand image. To be deleted or you will seem old-fashioned
