Free toolkits (templates, calculators, software trials)
Exclusive training sessions (masterclasses, coaching calls)
AI-driven quizzes that provide instant personalized results
Limited-time beta access to new services/products
Best practice: Ensure the lead magnet solves a real special lead pain point—don’t just give away content for the sake of it!6. Interactive AI-Powered Quizzes & Assessments
Quizzes go beyond engagement—they're gold mines for lead data collection. Optimize quizzes by:
Creating dynamic assessments that adjust based on answers
Offering instant results + recommendations at the end
Embedding shareable results for social media virality
Using AI-based scoring to provide personalized solutions
Example: A digital marketing agency could offer a "What’s Your Growth Potential?" quiz with customized action steps.