Unlike Big Data, Small Data is another way to obtain data and carry out much more effective marketing campaigns. Why? How? We are going to resolve all your doubts about the use of Small Data.
Small Data, the key to creating more effective campaigns
Unlike Big Data, Small Data allows us to obtain data more quickly and without the need for specific technologies or specific profiles . This is because Small Data is all around us . It is part of our daily lives. It can be searches, the publication of content, registration on social networks, etc. Any action or element that provides us with relevant information about the user's behavior and that helps us determine their tastes, needs, interests... We could say that Small Data is more related to the emotional part of a user . This will help us to carry out more personalized campaigns.
Thanks to this personalization, the campaign will be much more effective, since by offering exactly what the consumer wants, we will be able to capture their attention and they will focus on what we are showing them.
Personalize campaigns with Small Data
This personalization is not so much linked to putting the name of the person greece telegram data we are addressing as in Big Data, but rather it is more related to giving the user what they want . For example, if they are very interested in technology on their social networks, offer them technological products, content related to the topic, etc. The idea is to get their attention and lead them to enter your website or perform some action to leave us their data.
Therefore, we could define Small Data as the previous, simple and fast phase to obtain data from Big Data, in which it is not necessary to allocate large resources .
Advantages of betting on Small Data
It does not necessarily require the help of a Data Scientist to analyze the data, but is a simpler system.
It makes it easier for us to find the necessary information to implement more personalized campaigns that are in line with your tastes and needs.
Small Data analysis is easier because it is all around us (social networks, when we perform a search or write a post, for example)
It helps you interact with your customers based on useful and specific data to personalize your messages.
Increase your return on investment. We can create more effective campaigns in less time.
Create segments, profiles and/or define which ones are influential and most interested in your products or services.
