Offering time-sensitive discounts
Providing educational content to build trust
Example: A skincare brand could follow up with customers who browsed anti-aging products, offering a detailed skincare guide and an exclusive discount to encourage purchase.4.
Subscription models provide businesses with consistent revenue while offering customers added convenience and exclusive perks.
Example: A pet store could offer monthly subscription boxes shop containing new pet toys and treats, making it easy for pet owners to remain engaged with the brand.Case Studies: Successful Lead Generation in Action
Case Study #1: Local Retail Store
A fashion boutique struggling with customer retention launched a loyalty program with exclusive perks.
Tactics Used: ✔ Email campaigns targeting past customers ✔ Personalized discounts based on previous purchases ✔ VIP access to private sales
Results: Within three months, returning customer purchases increased by 60%, and customer engagement improved.Case Study #2: E-commerce Startup
An online electronics store leveraged chatbots and AI-driven customer assistance to improve engagement.
