The repetitive tasks they have to handle should canada mobile phone numbers database be delegated to virtual assistants or automated using software tools. One of the most time-consuming pursuits for sellers revolves around information or lack thereof. Some studies show that many hours per week are spent searching for information to share with potential customers. For example, case studies that show potential customers how a product or service has helped past customers.
By focusing on creating sales-enabled content, you can help your salespeople spend more time selling and be more productive at it. Content your marketing team can put together to help your sales people includes e-books, guides, blog posts , tutorial videos, testimonials, white papers , and case studies. How Many of Your Salespeople Use Sales-Specific Materials? If you’re going to include sales enablement in your process, it’s important to check that your salespeople are using the content.
If not, you will be wasting your work hours and your salespeople will be less productive, which will hurt your sales. The American Marketing Association has evidence that of content goes unused by salespeople, and one reason for that is because they can’t find it. So when you check this metric, it’s important to determine why they’re not using it. It may not be a rebellion.
