Retargeting Ads on Social Media & Google

Collaborative Data Solutions at Canada Data Forum
Post Reply
sharminsultana
Posts: 1133
Joined: Thu May 22, 2025 5:09 am

Retargeting Ads on Social Media & Google

Post by sharminsultana »

Using tracking pixels, you can show ads to previous website visitors across:

Facebook & Instagram – Remind them of a product they viewed.

Google Display Network – Show them a limited-time offer based on their browsing behavior.

b. Retargeting Email Sequences
Send follow-up emails to visitors who almost converted, such as:

“You left something behind! Here’s 10% off to complete your order.”

“Still deciding? Here’s what other customers love about this product!”

11. Advanced AI & Automation for Lead Generation
AI-driven tools can boost conversions by shop predicting user behavior and automating lead engagement.

a. AI-Powered Product Recommendations
Sites like Amazon use AI to recommend products based on browsing history. Consider implementing AI-driven suggestions such as:

“People who bought this also liked…”

“Top picks based on your shopping history”

b. AI Chatbots for Lead Engagement
Instead of waiting for users to contact you, AI chatbots can:
Post Reply