Multi-Channel Lead Capture Strategies

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If a customer views a product multiple times, send a reminder email with a special offer.

If they subscribe but don’t purchase, follow up with an educational guide or customer testimonial.

If they abandon checkout, send a timed follow-up urging them to complete their purchase.

18.
Your website shouldn't rely solely on shop organic traffic—use multiple lead acquisition channels.

a. Video Marketing & Lead Forms
Videos boost engagement and build trust quickly. Implement:

Clickable lead forms within explainer videos.

Short product demos with CTAs for sign-ups.

Live Q&A Sessions hosted on your site with sign-up incentives.

b. Podcast & Audio Content Optimization
Podcasts are growing in popularity—embed audio content to:

Provide deep insights on industry trends.

Promote exclusive discounts for listeners.

Share customer success stories in an engaging format.