Best Practices: ✔ Choose a highly relevant prize connected to your brand (not generic) ✔ Ensure the prize creates excitement and perceived exclusivity ✔ Offer tiered rewards (grand prize + runner-up prizes)
Winning Prize Ideas: 
Exclusive VIP Access (early product shop releases or premium memberships) 
Educational Resources (e-books, training courses, expert consultations) 
Brand-Specific Merchandise (customized products or branded gear) 
Store Credit or Gift Cards (encourage product engagement) 
Event Tickets & Experiences (webinars, live coaching, networking events) Avoid prizes that attract non-qualified leads (e.g., giving away an iPhone when you sell SaaS services).3. Structuring a High-Quality Entry Process
How users enter directly impacts lead quality. The entry method should:
Encourage easy participation without friction Capture critical customer information for future outreach Align with your campaign objective (not just social media likes)