Uber Didn’t Invent The Idea Of Hailing A Driver – It Just Made The Process panama phone number resource More Efficient. Airbnb Didn’t Invent Short-term Housing Rentals. It Translated The Model Used By Hotels, Hostels, And Independent Homeowners By “appifying” The Process To Create An Innovative New Business Sector. Marcus Likens This To The Work Of Sociologist Claude Lévi-strauss, Who Looked At Creativity Through The Lens Of Bricolage – A French Term For Creating Something New From A Diverse Range Of Existing Materials.
“that’s Hip-hop (Music) Through And Through,” He Says. “take A Sample Of This, A Sample From That, Add New Lyrics And A Melody, And You Have A New Song. I Think For Creators, A Bricolage Approach Can Get Us To Ideas That Feel Familiar Yet Fresh. ”manifest’s Creative Pushups Initiative Is A Great Example. While The Agency Certainly Didn’t Invent The Concept Of Creativity Exercises, It Evolved The Format And Introduced It Into A New Setting, Creating Something Fresh And Exciting For The Content Marketing Community.
