Conclusions
Google Ads Performance Max campaigns are an important innovation of Google Ads, which thanks to the efficiency of AI allows them to be generally more effective in the long term compared to the normal campaign system, however losing a lot of control over what happens at the campaign level .
These innovations are not just happening in the Google ecosystem: more and more online advertising platforms are using Artificial Intelligence to take operational work away from advertisers, making the ability to analyze and develop strategies increasingly essential instead .
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Even with all the descriptions, demos, visual storytelling, and social proof, people will still have questions and objections to purchasing.
They may have a unique problem or simply want to know more about the product in action and its features.
The FAQ (questions and answers) section netherlands whatsapp shopping data provides a straightforward way to handle these objections. Over time, questions that continue to be asked become perfect candidates for new FAQ points.First of all, once inside the Meta Business Suite we have to select “manage ads” from the left menu, another window will open and from here we can start.
Inside the ad management panel, we need to create a new campaign by clicking on the green “+Create” button at the top left.
This will open a menu where you can select your campaign objective.
Each objective will be functional to the very intent of the campaign and useful to achieve the desired results.
It will have to be chosen on the basis of previous investigations, the stage of the funnel you are in and the needs you have as a brand.
Over the years the platform has undergone significant changes that also include the goals of the campaigns themselves. Below you can find a snapshot of the current goals (mid 2023).
