During this day, participants were also able to listen to Fabien Versavau, CEO of Rakuten France, during a conference on the challenges of e-commerce in times of crisis, then an online bookseller spoke about his collaboration with Rakuten teams for many years. They were also able to watch Master Classes led by e-commerce consultants and dedicated to best practices during this end-of-year period on the one hand or to the installation of a Click & Collect on the other.
Participants had the opportunity to network gambling data brazil all day long to meet many professionals in the sector during personalized meetings. Everyone was able to share their experience and listen to the testimonies of success story creators. In total, more than 2,500 people participated in the event and exchanged ideas about their business, better: 1,800 online stores were created and 1,500 activated click & collect.
What are the issues surrounding e-commerce in times of crisis?
Fabien Versavau therefore introduced the day during a plenary conference of about fifteen minutes. He spoke in particular about the challenge of the digitalization of businesses and the issues surrounding online sales in a period of crisis. Retailers are indeed going through complicated weeks with the two successive lockdowns, but one figure can give them a glimmer of hope: 1 in 2 French people plan to buy online sustainably following the lockdown according to FEVAD.
“ The health and economic crisis is accelerating this change in consumption patterns. It is forcing each player to adapt in order to create new opportunities. Retailers, suppliers and consumers all have the approaching Christmas holidays in mind… This period represents a major challenge: up to 50% of turnover and even more in certain sectors of activity such as toys. Some of you are facing serious difficulties but nothing obliges you to suffer, you have all the cards in hand to react… explains Fabien Versavau.
Thanks to technological progress, we will once again be able to break glass ceilings and overcome the obstacles that stand before us. However, there is one essential prerequisite: that all players in the ecosystem have access to these technologies, and that is why we are meeting today. Clearly, there will be a before and after the crisis. Retailers must adapt and demonstrate agility. Even if some sectors cannot do much, such as tour operators, there are sectors that have a little room for maneuver, such as restaurants with take-away services.
Did you know? 1 in 3 businesses has a website according to Bruno Lemaire, Minister of the Economy, Finance and Recovery. Selling online is not a short-term practice but a lasting transformation. ”according to the CEO of Rakuten France.
Focus on two technological tools: Click & Collect and AI.
During the crisis, consumers need to buy differently. Omnichannel is a model that fully meets their expectations in terms of complementarity between physical and digital. We are inevitably thinking of Click & Collect, which allows us to adapt perfectly to health issues. It offers the possibility of continuing at least one's activity, even for establishments with products defined as non-essential during confinement. A figure to illustrate this trend: the annual growth rate of demand for Click & Collect is increasing 4 times faster than delivery. An upward trend that is particularly marked for department stores, grocery stores and restaurants.
