Concretely, WHAT IS CMIT?
CMIT is a gathering of Marketers who face a constantly changing market, pressure from their General Management on the ROI of their activities, and alignment with sales teams that is not always easy. This club is 100% Marketing/Communication, 100 % Tech, with 100% of its members active. Its purpose is to enrich and promote the Marketing & Communication functions of Tech in France.
CMIT is an association composed of a joint Board of Directors of 8 men and 8 women. It belongs to its members who define the subjects themselves (for example Employee Advocacy), get gambling data hong kong involved to share (for example on the GDPR), co-create (for example the study on the vision of marketing of Tech suppliers by CIOs), ask for the advantages they wish to obtain (for example discounts on trade fairs, fixed-price services, hardware loans, software trials), or launch initiatives (for example the Startup Martech Trophy or the study on marketing evaluation).
A word from Michel Mariet, EMEA ORACLE Partner Marketing Manager and Vice-President of CMIT:
“We feel really good there; the state of mind is unique. Personally, it is a marketing laboratory and the place where I learn, which allows me to innovate.”
CMIT is the only true sharing community that brings together experts and promotes the exchange of knowledge and skills, the sharing of experience, best practices, and monitoring. It is also a real opportunity to develop business and technological partnerships with key market players.
The CMIT is a meeting of renowned members, including Isabelle PRE: VP Field Marketing Southern Europe Sage, Michel MARIET: Marketing Director Alliances & Channel EMEA Oracle, Etienne MARAVAL: Marketing and Communication Director Lexmark, Pierre-Antoine THIEBAUT: Operational Marketing Director Bouygues Télécom, Ségolène FINET: CMO Talentsoft, Violaine AUGE-MANSCOURT: Field Marketing ORANGE BUSINESS SERVICES and Jean-Denis GARO: Director of Marketing Southern Europe & North Africa Mitel, its President.
CMIT also conducts surveys among professionals. These lead to the creation of high added-value content such as white papers. After the last White Paper on curation , the club is launching two new surveys, the first for CIOs: “ From CIO marketing to CIO marketing ” and the second on influencers with Faber Content “ Influencer or not? ”, aimed at Marketers. I invite you of course to make your contribution by participating.
CMIT is about original content formats, we were talking about white papers but we also find magnificent infographics. The latest topics covered in this form are curation, Artificial Intelligence, sales marketing or data. These are also articles co-written by experts on a given subject. Some share their experience and practice, others want to learn, challenge, improve or discover new things.
CMIT is a series of events, trade fairs, forums, conferences, webinars, training courses on topics that interest all marketers: Marketing Strategy, Performance Marketing, Marketing Analytics, Marketing Platforms, Digital Marketing, Search Engine Marketing, Content Marketing, Email Marketing, Influence Marketing and Social Media Marketing…
What are the strategic elements of Social Media according to CMIT?
Because Social Media is a lever that speaks to me, I wanted to share with you these few quotes from CMIT members about social networks, brand communication strategy, and the important elements for engaging and being relevant on these platforms.
