Not enough traffic. This is a typical problem in the Top of the Funnel phase, which consists of the website that centralizes all online marketing activity not receiving enough visits. You list of telegram users in netherlands can solve this problem with SEO optimization that attracts the buyer persona organically, with a paid SEM search engine advertising campaign, or with a social media campaign.
There is traffic, but visitors are not leaving their email. If your website already has enough visitors but no one is leaving their details, it is time to consider whether the lead magnets are attractive enough or if perhaps the form is too long and complex. The user's email is the minimum you need to turn them from being an anonymous visitor into a lead that you can push along the conversion funnel. Although in B2B users may be more willing to leave more details to get more detailed content or a proposal, it is better to be conservative and start by asking for just the email.
The lead stops interacting. If the user does not click on the emails we send them, does not watch the videos, does not sign up for the webinars… Then the problem is that the nurturing process is not effective enough. Maybe we are sending them information that is not really of interest to them and we need to create new, more specific content to guide the lead through the funnel to conversion.
Did you know that…?
Only 11.9% of Spanish industrial companies use information about the behaviour of visitors to their website.
Only 21.8% pay to advertise on the Internet using targeted advertising methods.
The evolution of the market in the industrial sector, new technologies and the digitalisation of processes have brought about important changes in purchasing processes. This forces B2B-oriented companies to make a transformation in all fields, but especially in marketing.
Change raises big questions among entrepreneurs, managers and marketing managers of industrial companies. In this article we will review some of the most important ones, providing the point of view of BCM Marketing as an agency specialized in the sector.
How to reach the customer now
The phases that an industrial customer goes through when searching for a product or service are now mainly taking place in the digital field and are increasingly complex and independent of each other. This is especially true in the case of the research and consideration of alternatives phases.
