ICT Networking Events for Lead Generation in B2B Companies

[Rajumnb41]

Does anyone doubt that Networking Events are a powerful Direct Marketing tool ? Is there anything more direct than meeting your target audience face to face? Among many other objectives, events in the ICT sector give us the opportunity to generate trust in our brand, reinforce the values ​​and messages we broadcast, share our objectives, reinforce the commitment of our collaborators and clients, present and offer training, new product or service launches, generate leads and convert them!

Companies need to take advantage of every opportunity that comes israel phone number list their way to establish relationships, generate good vibes and gain the trust of our leads and clients. Nowadays, our clients are not satisfied with a simple presentation when they have to evaluate a solution or a product to make a decision. For a client, a networking event for B2B companies in the ICT Sector represents the opportunity to interact with the brand, to learn first-hand the value and philosophy of our company and our offers.

According to the “ Tech Marketing Benchmarks Study ”, published by the consulting firm IDC in 2012, events represent an average of 20% of the marketing budget in the IT Sector .

ICT events networking b2b companies

Let's see what are, for us, the key actions that will lead us to successfully organize an event:

planning networking events in the ict sector

Planning an Event for the ICT Sector
First of all, we need to set objectives and put them in writing. This is the key decision that will allow us to choose the type of event that best suits the needs of our ICT company . Once we have decided, we will draw up an exhaustive but reasonable list of tasks with those responsible for carrying them out and their deadlines. Finally, we will make sure that all the people involved in the event know the objectives and the content of our task list.



b2b ict events budget

Budgeting a Networking Event
A networking event is not as expensive as it seems. It often happens that the costs of unforeseen events give us this feeling. Let's divide the budget into categories: the venue, the decoration, the marketing tools , the catering and restaurant needs, the activities, the speakers, the travel, etc. Let's control the deviations. Let's look for innovative solutions.



ict events b2b companies

Choosing the right place for our Event
Consider the needs well: size, needs for parallel rooms, minimum comfort requirements... It is important to anticipate the flow of people at all times: arrival and registration, room occupancy, coffee breaks, etc.