Awareness phase : In this phase, the buyer realizes that he has a need or problem. We can reach him through advertising, press releases and viral content.
Research phase: The user consumes informative list of telegram users in new zealand content to find out how to solve their problem or need. We can help with educational videos, infographics, blogs, PDF ebooks, podcasts, etc.
Decision phase: The user is already aware of the available alternatives and is ready to choose. In this phase, it is necessary to explain our product or service to ensure that we are top of mind for the consumer, who needs to know what the advantages of our proposal are and how we differentiate ourselves from the competition. Testimonials from our clients, success stories, seminars, etc.
Action phase: In the last phase of the purchasing process, the consumer has already made a decision, so we will use inbound marketing automation techniques to close the sale of the product: promotions, product testing, offers, etc.
At BCM Marketing we can help you create your content marketing strategy based on the most appropriate buyer personas for your business. Tell us your story .
The user consumes informative content
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