Making Social Media Work for Business - without being a blatant advertisement

[rabiakhatun785]

Social Media is information that is disseminated via online social interaction. It's about sharing information, it is enormous and growing fast. A case study can explain this far better; I have a friend Matt, who is passionate about travel, he's a travel agent by profession and he is quickly understanding the value of social media and how the right combination of information and promotion brings him in touch with over 6000 people that he might never have reached using traditional online and offline media. So how does that translate into money in the bank?

It doesn't, well not directly. The Facebook page, I SO need a holiday does more than create referrals, it builds social capital which is (in this case) the creation and building of presence and credibility raster to vector conversion service throughout people on Facebook who oddly, like holidays. Because of the quirky title, the sheer number of people who identify with the sentiment and the appropriateness of the content all combined to lead people to join up and then refer the page to their contacts and so-on.

So just how did Matt get from 0 to 6,630 fans in less than 5 months?

The answer is consistency. He began with sharing some of his own holiday pics and sent a message to all of his personal facebook buddies asking them to join up. They did, then those facebookers were given the opportunity to invite their friends and so on. It's not all organic growth though. Matt also did a little paid advertising on facebook with a very low budget and added a few links from his website.

The first part of the statement above is easy and not particularly time consuming. The second part where it becomes a strategic business tool can be incredibly complex and time consuming.

If you think that this type of strategy might help your business then contact us for a chat.

And this is just part one of building and leveraging social capital effectively for business growth.